Research methods for media and communications
Saved in:
Main Authors: | |
---|---|
Published: |
Oxford University Press Australia and New Zealand,
|
Publisher Address: | South Melbourne, Vic. |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 308 p.: ; 25 cm. |
ISBN: |
9780195560442 (pbk.) 0195560442 (pbk.) |
Index Number: | G206 |
CLC: |
G206.3-3 C912.3-3 |
Call Number: | G206.3-3/W398 |
Contents: |
Donation. Includes bibliography and index. A user friendly and comprehensive introduction to media and communications research. It introductes the various qualitative and quantitative research methods commonly used in the social sciences as applied to media studies, communication, journalism, public relations and advertising. Author from Deakin University, Australia. |