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Research methods for media and communications

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Bibliographic Details
Main Authors: Weerakkody Niranjala Damayanthi
Published: Oxford University Press Australia and New Zealand,
Publisher Address: South Melbourne, Vic.
Publication Dates: c2009.
Literature type: Book
Language: English
Subjects:
Media & communication studies. > Social research & statistics
Mass media > Research > Methodology
Communication > Research
Carrier Form: 308 p.: ; 25 cm.
ISBN: 9780195560442 (pbk.)
0195560442 (pbk.)
Index Number: G206
CLC: G206.3-3
C912.3-3
Call Number: G206.3-3/W398
Contents: Donation.
Includes bibliography and index.
A user friendly and comprehensive introduction to media and communications research. It introductes the various qualitative and quantitative research methods commonly used in the social sciences as applied to media studies, communication, journalism, public relations and advertising. Author from Deakin University, Australia.

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