Screen Library自有品牌：狼来了 = Private label strategy：制造商如何应对销售商产品的挑战
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| Main Authors: | ; |
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| Group Author: | |
| Published: |
商务印书馆
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| Publisher Address: | 北京 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 293页: ; 24cm |
| ISBN: | 978-7-100-05727-1 |
| Index Number: | F713 |
| CLC: | F713.32 |
| Call Number: | F713.32/0272 |
| Contents: | 本书揭开了长时间以来遮挡在自有品牌脸上的神秘面纱，描述了零售商如何在自有品牌上实行多层次的战略，并激励品牌制造商进行更有效的还击。 |