Screen Library广告学概论 = Introduction to advertising
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| Main Authors: | |
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| Published: |
电子工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2014 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 3版 |
| Subjects: | |
| Carrier Form: | 273页: 图 ; 24cm |
| ISBN: | 978-7-121-22005-0 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/7735-2 |
| Contents: |
21世纪本科应用型经管规划教材 本书分12章，分别为广告概述、广告简史、广告理论、广告策划、广告创意与表现、广告媒体、广告文案、广告受众心理、广告效果、广告组织与经营、广告管理、新媒体广告。 |