Screen Library广告学概论 = Introduction to Advertising
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| Main Authors: | |
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| Published: |
电子工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
21世纪本科应用型经管规划教材 |
| Subjects: | |
| Carrier Form: | 297页: ; 24cm |
| ISBN: | 7-121-02021-1 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/7735 |
| Contents: | 本书内容包括：广告概述；广告简史；广告环境分析；广告策划；广告创意与表现；广告媒体；广告文案；广告受众心理分析；广告效果；广告经营；广告管理；整合营销传播。 |