Screen LibraryFlexible visual identity : logos for a stronger brand /
"In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need...
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| Main Authors: | |
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| Group Author: | |
| Published: |
The Images Publishing Group Pty Ltd,
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| Publisher Address: | Mulgrave, Victoria, Australia : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalized, diversified, and internet integration of online and offline operatio |
| Carrier Form: | 351 pages : color illustrations ; 21 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781864707779 1864707771 |
| Index Number: | NC1002 |
| CLC: | J534.4 |
| Call Number: | J534.4/J618 |
| Contents: | Introduction -- The background of flexible logos : Globalization and diversification of logo communication space ; The internet and intellectualization of logo communication media ; Branding and symbolization in logo promotion ; Induction and instant characteristics of the communication of logo information -- Creativity and design of flexible logos : Aesthetic characteristics and design principles of flexible logos ; Creative design methods of flexible logos : Filling up; Outlining; Background; Formula; Deduction; Substitution; Garnishing; Scrawling; Styling ; Basic types of flexible logos : |