新广告营销一本通
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Main Authors: | |
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Published: |
中国经济出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 13,290页: ; 24cm |
ISBN: | 978-7-5017-8418-9 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/4460-2 |
Contents: | 本书全面介绍了广告营销的基本概念、广告营销的媒体特点、广告营销的市场调研、广告营销的战略策划、广告营销的创意之作等内容。 |