Business Models and ICT Technologies for the Fashion Supply Chain : Proceedings of IT4Fashion 2016 /
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy,...
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Corporate Authors: | |
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Group Author: | ; |
Published: |
Springer International Publishing : Imprint: Springer,
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Publisher Address: | Cham : |
Publication Dates: | 2017. |
Literature type: | eBook |
Language: | English |
Series: |
Lecture Notes in Electrical Engineering,
413 |
Subjects: | |
Online Access: |
http://dx.doi.org/10.1007/978-3-319-48511-9 |
Summary: |
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and IC |
Carrier Form: | 1 online resource (XIII, 304 pages) : illustrations. |
ISBN: | 9783319485119 |
Index Number: | TA177 |
CLC: | F273 |