Screen LibraryNew products management
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Irwin/McGraw-Hill,
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| Publisher Address: | Chicago |
| Publication Dates: | c2000. |
| Literature type: | Book |
| Language: | English |
| Edition: | 6th ed |
| Series: |
Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xxv, 534 p.: ill. ; 24 cm. |
| ISBN: |
0071175164 0070275521 |
| Index Number: | TB497 |
| CLC: |
TB497 F273.1 F273.2 |
| Call Number: | F273.1/C899/6th ed. |
| Contents: | Includes bibliographical references (p. 453-455) and index. |