Business marketing management:a strategic view of industrial and organizational markets

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Bibliographic Details
Main Authors: Hutt Michael D
Group Author: Speh Thomas W
Published: Dryden Press,
Publisher Address: Chicago
Publication Dates: c1989.
Literature type: Book
Language: English
Edition: 3rd ed.
Series: The Dryden Press series in marketing
Subjects:
Carrier Form: xxix, 770 p.: ill. ; 25 cm.
ISBN: 0030205638
Index Number: F405
CLC: F405
Call Number: F405/H982/3rd ed./
Contents: Rev. ed. of: Industrial marketing management. 2nd ed. c1985.
Includes bibliographical references and indexes.