Business marketing management:a strategic view of industrial and organizational markets
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Main Authors: | |
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Group Author: | |
Published: |
Dryden Press,
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Publisher Address: | Chicago |
Publication Dates: | c1989. |
Literature type: | Book |
Language: | English |
Edition: | 3rd ed. |
Series: |
The Dryden Press series in marketing |
Subjects: | |
Carrier Form: | xxix, 770 p.: ill. ; 25 cm. |
ISBN: | 0030205638 |
Index Number: | F405 |
CLC: | F405 |
Call Number: | F405/H982/3rd ed./ |
Contents: |
Rev. ed. of: Industrial marketing management. 2nd ed. c1985. Includes bibliographical references and indexes. |