Screen LibraryOnline multimedia advertising : techniques and technologies /
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...
Saved in:
| Corporate Authors: | |
|---|---|
| Group Author: | ; ; |
| Published: |
IGI Global,
|
| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | 2011. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 |
| Summary: |
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. |
| Carrier Form: | PDFs (300 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781609601911 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF6146 |
| CLC: | F713.8 |
| Contents: | 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. |