Screen Library广告创意法则：22位超凡广告人解析成功广告奥秘
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| Main Authors: | |
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| Group Author: | |
| Published: |
电子工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 12,232页: 图 ; 24cm |
| ISBN: | 7-121-01058-5 |
| Index Number: | F713 |
| CLC: | F713.81 |
| Call Number: | F713.81/2164 |
| Contents: | 本书提供了22位专业人士在广告界的经验法则，内容有：简单法则、定位法则、一致性法则、销售法则等。 |
| Note: | 书名原文：The 22 Irrefutable Laws of Advertising: And When to Violate Them |