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Handbook of research on effective marketing in contemporary globalism /

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and pro...

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Bibliographic Details
Group Author: Christiansen, Bryan, 1960; Yildiz, Salih, 1982; Yildiz, Emel, 1984
Published: Business Science Reference, An Imprint of IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2014]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:
Marketing > Cross-cultural studies
New products > Cross-cultural studies
Consumers > Cross-cultural studies
Consumers
Marketing
New products
Cross-cultural studies
Summary: "This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--
Item Description: "A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series"--T.p.
Carrier Form: xxvii, 463 pages ; 29 cm.
Bibliography: Includes bibliographical references (pages 393-454) and index.
ISBN: 9781466662209 (hardcover : alk. paper) :
1466662204 (hardcover : alk. paper)
Index Number: HF5415
CLC: F713.50
Call Number: F713.50/H236

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