Screen LibraryLuxury Brands in China and India /
This book provides an analysis of the luxury industry in two of the world s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic imp...
Saved in:
| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Group Author: | |
| Published: |
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
|
| Publisher Address: | London : |
| Publication Dates: | 2017. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1057/978-1-137-54715-6 |
| Summary: |
This book provides an analysis of the luxury industry in two of the world s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets. |
| Carrier Form: | 1 online resource (XVII, 256 pages) : illustrations |
| ISBN: | 9781137547156 |
| Index Number: | HD21 |
| CLC: | F406 |
| Contents: | Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint. |