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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Kogan Page,
|
| Publisher Address: | London |
| Publication Dates: | 1993. |
| Literature type: | Book |
| Language: | English |
| Series: |
The market research series |
| Subjects: | |
| Carrier Form: | 128 p.: ill. ; 22 cm. |
| ISBN: | 0749409169 (pbk) |
| Index Number: | F713 |
| CLC: | F713.52-32 |
| Call Number: | F713.52-32/H147 |
| Contents: | Includes bibliographical references (p. [123]-126) and index. |