Customer relationship management:a database approach

Saved in:
Bibliographic Details
Main Authors: Kumar V
Group Author: Reinartz Werner J
Published: Wiley,
Publisher Address: Hoboken, N.J.
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxiv, 323 p.: ill. ; 26 cm.
ISBN: 0471271330
Index Number: F715
CLC: F715
F713.55
F274
Call Number: F274/K963
Contents: Includes bibliographical references and index.