Screen LibraryMarketing to millennials for dummies /
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Mark...
Saved in:
| Main Authors: | |
|---|---|
| Published: |
John Wiley & Sons, Inc.,
|
| Publisher Address: | Hoboken, NJ : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Series: |
--for dummies®
|
| Subjects: | |
| Summary: |
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher. |
| Item Description: | Includes index. |
| Carrier Form: | xv, 336 pages : illustrations ; 24 cm. |
| ISBN: |
9781119369042 1119369045 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/P125 |
| Contents: | Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens. |