Screen Library让创意更有黏性 = Made to stick
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
中信出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 26,232页: ; 25cm |
| ISBN: | 978-7-5086-0966-9 |
| Index Number: | B804 |
| CLC: | B804.4 |
| Call Number: | B804.4/4263 |
| Contents: | 本书阐述了黏性创意所遵循的6条原则，即：简约、意外、具体、可信、情感和故事。 |