Screen LibraryExploring the dynamics of consumerism in developing nations /
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corpo...
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| Group Author: | |
|---|---|
| Published: |
IGI Global, Business Science Reference,
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| Publisher Address: | Hershey PA : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations"--Provided by publisher. |
| Item Description: | "Premier Reference Source." |
| Carrier Form: | xxiii, 428 pages : illustrations, forms ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 356-420) and index. |
| ISBN: |
9781522579069 (hardcover) : 1522579060 (hardcover) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/E967 |
| Contents: | Exploring the dynamics of consumerism in developing nations / Ayantunji Gbadamosi -- Celebrity credibility influence on cosmetic product purchase intention: the moderating role of ethnocentrism / Fatima Chekima, Brahim Chekima -- The new consumers of India-children as learners and teachers: Na / Adya Sharma -- Place brand -- a case of two cities / Sanya Ojo -- The impact of human values and knowledge on green products purchase intention / Brahim Chekima -- Consuming midnight: Indonesian youth stay up late lifestyle in branded places / Bambang Sukma Wijaya -- Balancing regulatory interests: p |