Cover is for reference only

Exploring the dynamics of consumerism in developing nations /

"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corpo...

Full description

Saved in:
Bibliographic Details
Group Author: Gbadamosi, Ayantunji (Editor)
Published: IGI Global, Business Science Reference,
Publisher Address: Hershey PA :
Publication Dates: [2019]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Consumer behavior > Developing countries > Case studies.
Consumption (Economics) > Developing countries > Case studies.
Summary: "This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations"--Provided by publisher.
Item Description: "Premier Reference Source."
Carrier Form: xxiii, 428 pages : illustrations, forms ; 29 cm.
Bibliography: Includes bibliographical references (pages 356-420) and index.
ISBN: 9781522579069 (hardcover) :
1522579060 (hardcover)
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/E967
Contents: Exploring the dynamics of consumerism in developing nations / Ayantunji Gbadamosi -- Celebrity credibility influence on cosmetic product purchase intention: the moderating role of ethnocentrism / Fatima Chekima, Brahim Chekima -- The new consumers of India-children as learners and teachers: Na / Adya Sharma -- Place brand -- a case of two cities / Sanya Ojo -- The impact of human values and knowledge on green products purchase intention / Brahim Chekima -- Consuming midnight: Indonesian youth stay up late lifestyle in branded places / Bambang Sukma Wijaya -- Balancing regulatory interests: protecting consumers in Nigeria's telecommunications industry / Omoyosola Olaleye -- Consumerism and entrepreneurial opportunity: the case of MMM in emerging markets / Dayo Abinusawa -- Country-of-origin effect and consumer ethnocentrism: the brand perception of Romanian consumers of a Danish beer brand / Andreea I. Bujac -- Exploring antecedents of environmental behaviour in South Africa / Neha Purushottam, Tidings P. Ndhlovu, Pantaleo D. Rwelamila Rwelamila -- ICT in consumerism: recent trends in developing nations / Savdeep Vasudeva.

Related Book Recommendations