公共关系规划与管理 = Planning and managing public relations campaigns
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
北京大学出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2010 |
Literature type: | Book |
Language: | Chinese |
Series: |
公共关系经典译丛 |
Subjects: | |
Carrier Form: | 157页: ; 23cm |
ISBN: | 978-7-301-17083-0 |
Index Number: | C912 |
CLC: | C912.3 |
Call Number: | C912.3/4960-1 |
Contents: | 本书介绍了公共关系规划的条件、流程、对象、目标、资源配置和效果评估等内容,从管理角度勾勒了公共关系管理、战略与策略的本质和大致轮廓。 |