Screen Library公共关系规划与管理 = Planning and managing public relations campaigns
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| Main Authors: | |
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| Group Author: | |
| Published: |
北京大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2010 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
公共关系经典译丛 |
| Subjects: | |
| Carrier Form: | 157页: ; 23cm |
| ISBN: | 978-7-301-17083-0 |
| Index Number: | C912 |
| CLC: | C912.3 |
| Call Number: | C912.3/4960-1 |
| Contents: | 本书介绍了公共关系规划的条件、流程、对象、目标、资源配置和效果评估等内容，从管理角度勾勒了公共关系管理、战略与策略的本质和大致轮廓。 |