Screen LibraryMarketing and finance : creating shareholder value /
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Wiley,
|
| Publisher Address: | Hoboken : |
| Publication Dates: | 2013. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Item Description: |
Revision of the author's Marketing due diligence. "First edition published by Butterworth-Heinemann 2007" |
| Carrier Form: | xxiii, 253 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references (pages 243-244) and index. |
| ISBN: |
9781119953388 (paperback) : 1119953383 (paperback) |
| Index Number: | HG4028 |
| CLC: |
F830.91 F275.6 |
| Call Number: | F275.6/M135 |
| Contents: | Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading. |