Screen LibraryThe power and influence of illustration : achieving impact and lasting significance through visual communication /
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicu...
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| Main Authors: | |
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| Published: |
Bloomsbury Visual Arts,
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| Publisher Address: | London : |
| Publication Dates: | 2019. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade - and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical. |
| Carrier Form: | 254 pages : color illustrations ; 28 cm |
| Bibliography: | Includes bibliographical references (page 253) and indexes. |
| ISBN: |
9781350022423 135002242X |
| Index Number: | NC997 |
| CLC: | J534 |
| Call Number: | J534/M245 |
| Contents: | Introduction -- Lessons from history. From the birth of culture to the Age of Enlightenment ; Victoriana to Disney ; A new world order and the twenty-first century -- The language of drawing. Identity and iconography ; Semiotics, symbolism and association ; Allegory, metaphor and paradigm ; Irony, wit, sarcasm and perversion ; Rhetoric and visual bombast ; Subject matter -- Context, impact and consequence. Ethics, censorship and moral responsibility ; Globalization and audience ; New knowledge ; Politics and propaganda ; Entertainment and literature ; Advertising and commerce -- Contemporary and future practice. Creativity and the challenge of innovation ; Communication : effectiveness and function ; The Illustrator as polymath. |