Lessons from a chief marketing officer:what it takes to win in consumer marketing
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Main Authors: | |
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Published: |
McGraw-Hill,
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Publisher Address: | New York |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xii, 243 p.: ; 22 cm. |
ISBN: | 0071403175 |
Index Number: | F713 |
CLC: |
F713.8 F713.5 |
Call Number: | F713.5/K591 |
Contents: | Includes index. |