Lessons from a chief marketing officer:what it takes to win in consumer marketing

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Bibliographic Details
Main Authors: Kirk Bradford C
Published: McGraw-Hill,
Publisher Address: New York
Publication Dates: c2003.
Literature type: Book
Language: English
Subjects:
Carrier Form: xii, 243 p.: ; 22 cm.
ISBN: 0071403175
Index Number: F713
CLC: F713.8
F713.5
Call Number: F713.5/K591
Contents: Includes index.