The 360 degree brand in Asia:creating more effective marketing communications

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Bibliographic Details
Main Authors: Blair Mark
Group Author: Armstrong Richard; Murphy Mike
Published: John Wiley & Sons (Asia),
Publisher Address: Singapore
Publication Dates: 2003.
Literature type: Book
Language: English
Subjects:
Carrier Form: xvi, 215 p.: ill. ; 24 cm.
ISBN: 0470820578
Index Number: F760
CLC: F760.5-13
F713.5-13
Call Number: F713.5-13/B635
Contents: Includes index.