The 360 degree brand in Asia:creating more effective marketing communications
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Main Authors: | |
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Group Author: | ; |
Published: |
John Wiley & Sons (Asia),
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Publisher Address: | Singapore |
Publication Dates: | 2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xvi, 215 p.: ill. ; 24 cm. |
ISBN: | 0470820578 |
Index Number: | F760 |
CLC: |
F760.5-13 F713.5-13 |
Call Number: | F713.5-13/B635 |
Contents: | Includes index. |