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Author: Shareef,Mahmud Akhter

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Environmental, health, and business opportunities in the new meat alternatives market /

"This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand"...

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Bogueva, Diana, 1974- (Editor); Marinova, Dora (Editor); Raphaely, Talia (Editor); Schmidinger, Kurt (Editor)
Published: IGI Global,
Publisher Address: Hershey, Pennsylvania :
Publication Dates: [2019]
Literature type: eBook
Language: English
Subjects:
Meat industry and trade.
Meat substitutes > Economic aspects.
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7350-0
https://doi.org/10.4018/978-1-5225-7350-0
Summary: "This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand"...
Carrier Form: 29 PDFs (xxiii, 395 pages)
Bibliography: Includes bibliographical references and index.
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HD9410
CLC: TS251
Contents: Section 1. Perceptions and health aspects of alternatives to meat. Chapter 1. From "yucky" to "yummy": drivers and barriers in the meat alternatives market ; Chapter 2. Normality, naturalness, necessity, and nutritiousness of the new meat alternatives ; Chapter 3. Health benefits of eating more plant foods and less meat ; Chapter 4. Nutritional benefits of selected plant-based proteins as meat alternatives -- Section 2. New meat alternatives. Chapter 5. Clean meat: Will we brew our steaks in the near future without killing animals? ; Chapter 6. Microbial protein: an essential component for future food security ; Chapter 7. Soybeans consumption and production in China: sustainability perspective ; Chapter 8. Nutritional properties of edible insects ; Chapter 9. Understanding edible insects as food in western and eastern societies -- Section 3. Business aspects of new meat alternatives. Chapter 10. Building a market for new meat alternatives: business activity and consumer appetite in the Netherlands ; Chapter 11. What's new?: a history of meat alternatives in the UK ; Chapter 12. Market for plant-based meat alternatives -- Section 4. Future directions. Chapter 13. Is there a future for cattle farming? ; Chapter 14. Reconciling not eating meat and masculinity in the marketing discourse for new food alternatives ; Chapter 15. Collective awareness raising towards a plant-based diet through social networking sites ; Chapter 16. Leave no one behind, not even the animals: implications for the new meat alternatives.

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