Screen LibraryCross-border e-commerce marketing and management /
"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border...
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| Group Author: | ; |
|---|---|
| Published: |
Business Science Reference, IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in electronic commerce (AEC) book series,
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| Subjects: | |
| Summary: |
"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"-- |
| Item Description: | "Premier Reference Source" - per cover. |
| Carrier Form: | xvii, 349 pages : illustrations, forms ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 305-342) and index. |
| ISBN: |
9781799858232 1799858235 |
| Index Number: | HF5548 |
| CLC: | F713.36 |
| Call Number: | F713.36/C951 |
| Contents: | Cross-border e-commerce marketing and management / Md Hoque, R. Bashaw -- Digital marketing / Mohammad Osman Gani, Anisur Rahman Faroque -- Supply chain in cross border e-commerce / Md. Nuruzzaman, Alicia Weber -- Cross-border e-commerce an emerging norm : cross-border e-commerce / Md Rakibul Hoque, R. Bashaw -- Are e-commerce (shopping) companies targeting the right segment in India / Rohit Sood -- Inherited hindrance aspect in Asian Pacific family businesses / Nanieil Shaky -- Cross border e-commerce payments / Noor Begum, Md Hasan -- Cross border e-commerce and small medium enterprises (SMEs) / Muhammad Anshari, Mohammad Almunawar, Syamimi Lim -- Understanding the current research of cross-border e-commerce : a systematic literature review / Jian Mou, Yi Cui -- Big data, artificial intelligence and the internet of things in cross-border ecommerce : big data, AI, and IoT in cross-border e-commerce / Aboobucker Ilmudeen -- Marketing and advertisement in cross-border e-commerce / Mohammad Zahedul Alam -- Cross-border e-commerce security issues and protections / Sumaiya Thaseen, Aarshitha Kopparapu, Gopika Velu, Aswani Cherukuri -- Managing human resources in e-commerce / Roksana Binte Rezwan -- Contingent effect of extrinsic attributes on the association between country of origin and foreign consumer buying intention : insights from cultural based digital services / Md.Salamun Rashidin, Wang Jian, Sara Javed. |