Screen LibraryE-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers /
"Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for...
Saved in:
| Main Authors: | |
|---|---|
| Published: |
Kogan Page Inc,
|
| Publisher Address: | London : |
| Publication Dates: | 2023. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy.E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans"-- |
| Carrier Form: | xiv, 321 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781398607989 1398607983 |
| Index Number: | HF5548 |
| CLC: | F713.36 |
| Call Number: | F713.36/C188 |