Social media : principles and applications /

Saved in:
Bibliographic Details
Main Authors: Sheldon, Pavica, 1980 (Author)
Published: Lexington Books,
Publisher Address: Lanham, Maryland :
Publication Dates: [2015]
Literature type: Book
Language: English
Subjects:
Carrier Form: x, 131 pages ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780739192641
0739192647
9781498520904
1498520901
Index Number: HM742
CLC: G206.3
Call Number: G206.3/S544
Contents: I. Principles of social media : Social media and traditional interpersonal communication theories -- Social media and theories of mass communication -- Psychology of social media -- II. Applications of social media : Social media in politics -- Social media privacy and security -- Social media in education -- Social media and disaster communication -- Social media and advertising -- Social media addiction -- Appendix : Brief history of social media.