Social media : principles and applications /
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Main Authors: | |
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Published: |
Lexington Books,
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Publisher Address: | Lanham, Maryland : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | x, 131 pages ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9780739192641 0739192647 9781498520904 1498520901 |
Index Number: | HM742 |
CLC: | G206.3 |
Call Number: | G206.3/S544 |
Contents: | I. Principles of social media : Social media and traditional interpersonal communication theories -- Social media and theories of mass communication -- Psychology of social media -- II. Applications of social media : Social media in politics -- Social media privacy and security -- Social media in education -- Social media and disaster communication -- Social media and advertising -- Social media addiction -- Appendix : Brief history of social media. |