Screen Library4R营销 = The next economy：Will you know where your customers are?
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| Main Authors: | |
|---|---|
| Group Author: | ; ; |
| Published: |
企业管理出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Series: |
派力营销思想库 ; 110 |
| Subjects: | |
| Carrier Form: | 182页: 图 ; 24cm |
| ISBN: | 7-80147-805-3 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/4412-1 |
| Contents: | 本书作者深入剖析了世界经济体系在20世纪50年代以后的发展历程，揭示了4P营销乃至整个传统营销模式失效、瓦解的深层原因，阐述了正在崛起的新经济时代的4R营销模式。 |