Screen Library场景营销 = The context marketing revolution：how to motivate buyers in the age of infinite media
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
中信出版集团股份有限公司
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| Publisher Address: | 北京 |
| Publication Dates: | 2023 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 31,305页: 图 ; 21cm |
| ISBN: | 978-7-5217-5385-1 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/0224-7 |
| Contents: |
前沿新管理 本书重点阐释了营销人员如何构建场景，搭建起1个核心架构和5个场景化要素，详细拆解了在消费者旅程的每一阶段，营销人员应该做什么、怎么做，从而提升营销效果，帮助企业获得竞争优势。 |