Marketing : real people, real choices /
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Main Authors: | |
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Group Author: | ; |
Published: |
Pearson,
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Publisher Address: | Boston : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Edition: | Global edition, eighth edition. |
Subjects: | |
Carrier Form: | 569 pages : color illustrations ; 28 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781292097756 (paperback) : 1292097752 (paperback) |
Index Number: | HF5415 |
CLC: | F713.50 |
Call Number: | F713.50/S689/8th ed. |