Screen LibraryMarketing technology as a service : proven techniques that create value /
Saved in:
| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Group Author: | |
| Published: |
Wiley,
|
| Publisher Address: | Chichester, West Sussex, United Kingdom : |
| Publication Dates: | 2010. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9780470662410 |
| Carrier Form: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780470662410 0470662417 |
| Index Number: | HC79 |
| CLC: | F276.44 |
| Contents: | Technology Companies, Services and Networks -- Marketing Services -- Gaining Strategic Insight into Service Markets -- Internal Perspectives and their Strategic Impact -- Creating and Positioning a Service Brand -- Innovation and New Service Design -- Selling Services -- Marketing and Selling Services to Major Customers -- Communicating with Service Markets -- Service Quality -- Service on the World Stage -- Appendix: Marketing Tools and Techniques. |