Screen LibraryMarketing convergence：how the leading companies are profiting from integrating online and offline marketing strategies
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
South-Western,
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| Publisher Address: | Mason, OH |
| Publication Dates: | 2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 232 p.: ill. ; 24 cm. |
| ISBN: | 0538727195 |
| Index Number: | F713 |
| CLC: |
F713.5 F713.36 |
| Call Number: | F713.5/J792 |
| Contents: | Includes bibliographical references. |