Marketing convergence:how the leading companies are profiting from integrating online and offline marketing strategies
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
South-Western,
|
Publisher Address: | Mason, OH |
Publication Dates: | 2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 232 p.: ill. ; 24 cm. |
ISBN: | 0538727195 |
Index Number: | F713 |
CLC: |
F713.5 F713.36 |
Call Number: | F713.5/J792 |
Contents: | Includes bibliographical references. |