Screen Library饭店业市场营销 = Handbook of hospitality marketing management
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
南开大学出版社
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| Publisher Address: | 天津 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
南开饭店管理译丛 |
| Subjects: | |
| Carrier Form: | 11,484页: ; 23cm |
| ISBN: | 978-7-310-03733-9 |
| Index Number: | F719 |
| CLC: | F719.2 |
| Call Number: | F719.2/7724-1 |
| Contents: | 本书内容包括：酒店市场营销概念、酒店业市场营销的功能和战略、酒店业消费者行为、目的地营销等。 |
| Note: | 译者还有：赵雅萍、金准、张国军 |