饭店业市场营销 = Handbook of hospitality marketing management
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Main Authors: | |
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Group Author: | ; |
Published: |
南开大学出版社
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Publisher Address: | 天津 |
Publication Dates: | 2011 |
Literature type: | Book |
Language: | Chinese |
Series: |
南开饭店管理译丛 |
Subjects: | |
Carrier Form: | 11,484页: ; 23cm |
ISBN: | 978-7-310-03733-9 |
Index Number: | F719 |
CLC: | F719.2 |
Call Number: | F719.2/7724-1 |
Contents: | 本书内容包括:酒店市场营销概念、酒店业市场营销的功能和战略、酒店业消费者行为、目的地营销等。 |
Note: | 译者还有:赵雅萍、金准、张国军 |