Screen LibraryBoeing versus Airbus：the inside story of the greatest international competition in business
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| Main Authors: | |
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| Published: |
A.A. Knopf,
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| Publisher Address: | New York |
| Publication Dates: | c2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiii, 254 p.: ; 25 cm. |
| ISBN: |
1400043360 9781400043361 |
| Index Number: | F471 |
| CLC: |
F471.265 F456.565 |
| Call Number: | F471.265/N548 |
| Contents: |
Includes bibliographical references (p. 229-240) and index. Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less. "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conduc |