Screen LibraryStrategic social media : from marketing to social change /
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| Main Authors: | |
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| Corporate Authors: | |
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| Published: |
Wiley-Blackwell,
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| Publisher Address: | Chichester, United Kingdom : |
| Publication Dates: | 2016, 2017. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781119370680 |
| Carrier Form: | 1 online resource (360) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781119370680 111937068X 1118556941 9781118556948 |
| Index Number: | HM742 |
| CLC: | C912.3 |
| Contents: | Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campa |