Brand management:strategy, measurement and yield analysis
Saved in:
Main Authors: | |
---|---|
Published: |
Nova Science Publishers,
|
Publisher Address: | New York |
Publication Dates: | c2007. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiii, 301 p.: ill. ; 26 cm. |
ISBN: |
9781600219450 (hardcover) 1600219454 (hardcover) |
Index Number: | F273 |
CLC: |
F273.2 F273.4 |
Call Number: | F273.2/R161 |
Contents: | Includes bibliographical references and index. |