Brand management:strategy, measurement and yield analysis

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Bibliographic Details
Main Authors: Rajagopal 1957-
Published: Nova Science Publishers,
Publisher Address: New York
Publication Dates: c2007.
Literature type: Book
Language: English
Subjects:
Carrier Form: xiii, 301 p.: ill. ; 26 cm.
ISBN: 9781600219450 (hardcover)
1600219454 (hardcover)
Index Number: F273
CLC: F273.2
F273.4
Call Number: F273.2/R161
Contents: Includes bibliographical references and index.