Marketing decision making and the management of pricing:successful business tools
Saved in:
Group Author: | |
---|---|
Published: |
|
Literature type: | Book |
Language: | English |
Series: |
A volume in the advances in marketing, customer relationship management, and E-Services AMCRMES book series |
Subjects: | |
Carrier Form: | xii, 261 p.: ; 29 cm. |
ISBN: |
9781466640948 (hardcover) 1466640944 (hardcover) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/M345-21 |
Contents: |
Includes bibliographical references (pages 238-257) and index. "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher. |