Marketing decision making and the management of pricing:successful business tools

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Bibliographic Details
Group Author: Rajagopal 1957-
Published:
Literature type: Book
Language: English
Series: A volume in the advances in marketing, customer relationship management, and E-Services AMCRMES book series
Subjects:
Carrier Form: xii, 261 p.: ; 29 cm.
ISBN: 9781466640948 (hardcover)
1466640944 (hardcover)
Index Number: F713
CLC: F713.5
Call Number: F713.5/M345-21
Contents: Includes bibliographical references (pages 238-257) and index.
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.