Marketing the Third Reich : persuasion, packaging and propaganda /
Saved in:
Main Authors: | |
---|---|
Published: |
Routledge,
|
Publisher Address: | Abingdon, Oxon : |
Publication Dates: | 2018. |
Literature type: | Book |
Language: | English |
Series: |
Routledge studies in fascism and the far right
|
Subjects: | |
Carrier Form: | xiii, 290 pages : illustrations ; 25 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781138060562 (hardback) : 1138060569 (hardback) 9781138060586 (paperback) 1138060585 (paperback) |
Index Number: | DD254 |
CLC: | K516.44 |
Call Number: | K516.44/O823 |
Contents: | Part I. Advocacy: the nazi brand and its protagonists -- Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Part II. Operational: impelementing the nazi brand -- Promotion: political marketing communication -- the ministry of illusion -- Product: Adolf Hitler, the ersatz kaiser -- Packaging of the Reich: the politics of consumption and the consumption of politics -- Place: political marketing channels: the entrepreneurship of the public space -- Part III. Legacy: the implications of the nazi brand -- Hitler our contemporary: brand heritage: |