Screen LibraryMarketing the Third Reich : persuasion, packaging and propaganda /
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| Main Authors: | |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge studies in fascism and the far right
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| Subjects: | |
| Carrier Form: | xiii, 290 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781138060562 (hardback) : 1138060569 (hardback) 9781138060586 (paperback) 1138060585 (paperback) |
| Index Number: | DD254 |
| CLC: | K516.44 |
| Call Number: | K516.44/O823 |
| Contents: | Part I. Advocacy: the nazi brand and its protagonists -- Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Part II. Operational: impelementing the nazi brand -- Promotion: political marketing communication -- the ministry of illusion -- Product: Adolf Hitler, the ersatz kaiser -- Packaging of the Reich: the politics of consumption and the consumption of politics -- Place: political marketing channels: the entrepreneurship of the public space -- Part III. Legacy: the implications of the nazi brand -- Hitler our contemporary: brand heritage: |