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Marketing research：online research applications

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Bibliographic Details
Main Authors: Burns Alvin C
Group Author: Bush Ronald F
Published: Pearson/Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2005.
Literature type: Book
Language: English
Edition: 4th ed. updated.
Subjects:
Marketing research > Computer network resources
Carrier Form: xxxi, 642 p.: ill. ; 26 cm. +1 CD-ROM (4 3/4 in.)
ISBN: 0131968467
9780131968462
Index Number: F713
CLC: F713.52
Call Number: F713.52/B967/4th.ed.
Contents: "International edition."
Disc in pocket attached to inside back cover.
Previous ed.: 2003.
CD-ROM entitled SPSS student version 12.0.
Includes bibliographical references and index.

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