Practical marketing research:an integrated global perspective

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Bibliographic Details
Main Authors: Holbert Neil 1931-
Group Author: Speece Mark W
Published: Prentice Hall,
Publisher Address: New York
Publication Dates: 1993.
Literature type: Book
Language: English
Subjects:
Carrier Form: x, 302 p.: ; 24 cm.
ISBN: 0131459546
Index Number: F713
CLC: F713.52
Call Number: F713.52/H723
Contents: Includes bibliographical references and index.