Screen LibraryMarket opportunity analysis：text and cases
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| Group Author: | |
|---|---|
| Published: |
Best Business Books,
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| Publisher Address: | New York |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Item Description: | Market analysis. |
| Carrier Form: | xi, 263 p.: ill. ; 22 cm. |
| ISBN: |
0789024187 (hard : alk. paper) 9780789024183 (hard : alk. paper) 0789024195 (soft : alk. paper) 9780789024190 (soft : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/M345-11 |
| Contents: |
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso. Includes bibliographical references (p. 259) and index. I: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan. |