Screen LibraryHandbook of research on consumerism in business and marketing : concepts and practices /
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.
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| Corporate Authors: | |
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| Group Author: | ; |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2014] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6 |
| Summary: |
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher. |
| Carrier Form: | PDFs (638 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466658813 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HC79 |
| CLC: | F713.55 |
| Contents: | Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla. |